Pour cette semaine je suis à Redmond /Seattle au MVP Summit, je poste donc en Français et Anglais.
Paris was the only city in the world hosting a Windows Café (now closed), but Microsoft openned the first Microsoft Store in Bellevue, few miles away from Microsoft headquarters.
So first visit when I arrived in Washington state was the store :
In fact it’s more a showroom for hardware makers. I really loved to discover new kind of devices like Dell Duo). But there is finally not so much place for Microsoft products : XBox (with a place for Kinect), Office, Windows…
After visiting the MS Store I discovered the Apple Store (50 m) away from Ms Store, and here is the point : it’s the same.
So once again rather than inovating they just copy Apple communication (and telling it I think about the “I’m a PC” campaing opposite to the “I’m a Mac” campaign).
Marketshare, openning of Microsoft Products, regual inovation from Microsoft research need more than copy of Apple ideas !!!
Please product and marketing teams of Microsoft inovate rather than follow:
- Bing vs Google
- Windows Phone 7 vs iPhone
- IE 9 vs Firefox / Opera / Safari
- Web apps vs Google Apps
Hey Microsoft shake yourself !
- Create an inovating store
- Create inovating and original applications for users
- Create secured and productive applications for professionals
- Improve our web experience and search
If you want a quick virtual visit of the store in photosynth clic here : http://photosynth.net/view.aspx?cid=dc06ea70-0cf0-4cda-afe7-5120b130f381