Visiting Microsoft Store in Bellevue : where’s the creativity ?

Pour cette semaine je suis à Redmond /Seattle au MVP Summit, je poste donc en Français et Anglais.

Paris was the only city in the world hosting a Windows Café (now closed), but Microsoft openned the first Microsoft Store in Bellevue, few miles away from Microsoft headquarters.

So first visit when I arrived in Washington state was the store :

In fact it’s more a showroom for hardware makers. I really loved to discover new kind of devices like Dell Duo). But there is finally not so much place for Microsoft products : XBox (with a place for Kinect), Office, Windows…

After visiting the MS Store I discovered the Apple Store (50 m) away from Ms Store, and here is the point : it’s the same.

So once again rather than inovating they just copy Apple communication (and telling it I think about the “I’m a PC” campaing opposite to the “I’m a Mac” campaign).

Marketshare, openning of Microsoft Products, regual inovation from Microsoft research need more than copy of Apple ideas !!!

Please product and marketing teams of Microsoft inovate rather than follow:

• Bing vs Google
• Windows Phone 7 vs iPhone
• IE 9 vs Firefox / Opera / Safari
• Web apps vs Google Apps
• …

Hey Microsoft shake yourself !

• Create an inovating store
• Create inovating and original applications for users
• Create secured and productive applications for professionals
• Improve our web experience and search

If you want a quick virtual visit of the store in photosynth clic here : http://photosynth.net/view.aspx?cid=dc06ea70-0cf0-4cda-afe7-5120b130f381

Laurent Gébeau – http://www.toutwindows.com – http://www.twitter.com/mtoo